House of the Rozetree is the culmination of expert makeup-artist Rhyan Townsend’s 10+ year career in the beauty industry. Rhyan, a native Californian and polished free-spirit, has perfected her signature ‘laid-back California glam’ style, and, after years of clients and friends asking her what to buy to achieve this look at home, Rhyan set out to launch her very own beauty brand. House of the Rozetree (a nod to her family's surname, Van Rozeboom) offers her exclusive makeup line, Roze, as well as a curated selection of favorite tried-and-true products.

Rhyan’s love of fashion, can-do attitude, and fun-spirited outlook on life are all reflected in the 2018 Roze collection. Inside every exclusive Roze Lip Kit, you’ll discover playful, yet sophisticated lipstick shades like Whiskey, Vinyl, and Bonfire, with coordinating lip liners, glazes, and liquid-matte lipsticks in equally original hues. There’s a perfect match for every #Rozetreebabe seeking effortless, everyday glamour.

Roze makeup is created with the highest pigment and ingredient standards, is allergy tested, fragrance free, and never tested on animals. We take great care in sourcing our ingredients and developing our products. For a comprehensive ingredient guide, please click here.