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Here on the Central Coast the style is very much laid-back and our products  reflect that vibe. Our goal is to create every day glam than any woman can easily wear and feel confident. Our Rozetree Babes take pride in their appearance, but have a full life to live. Let's be honest, going to school, being a girl boss or mom-ing doesn't leave a lot of time for beauty routines. Every item carried by House of the Rozetree is easy to wear and easy to use, made from high quality ingredients and materials and adds just the perfect amount of glam to everyday life.

Above all, we want our brand to be known for celebrating the natural beauty and uniqueness of all people, for spreading a feeling of happiness and community, for encouraging others to live as their authentic-selves and for embracing everyday as the great adventure that it is.


Guess what! If you're not 100% satisfied with the color or product you've chosen you can exchange or return it.

Here's how it works: Email within 30 days of receiving your order. In your email please provide your full name and the product(s) you would like to return/exchange.

Please send the items you are returning to:

House of the Rozetree

PO Box 3737

Pismo Beach, Ca 93448

If you are exchanging we will send your new product to you once we have received the returned item in the mail. You will be responsible for the shipping charge getting the lipstick to us, but you will not have to pay for shipping on the exchanged lipstick we send back out to you. For refunds, we will issue you a refund for the amount of the purchase excluding shipping once we have received the item(s) in the mail.

Our founder: Rhyan townsend

House of the Rozetree is the culmination of expert makeup-artist Rhyan Townsend’s 10+ year career in the beauty industry. Rhyan, a native Californian and polished free-spirit, has perfected her signature ‘laid-back California glam’ style, and, after years of clients and friends asking her what to buy to achieve this look at home, Rhyan set out to launch her very own beauty brand. House of the Rozetree (a nod to her family's surname, Van Rozeboom) offers her exclusive makeup line, Roze, as well as a curated selection of favorite tried-and-true products. 

Rhyan’s love of fashion, can-do attitude, and fun-spirited outlook on life are all reflected in colors and products she creates. Inside every exclusive Roze Lip Kit, you’ll discover playful, yet sophisticated lipstick shades like Whiskey, Vinyl, and Bonfire, with coordinating lip liners, glazes, and liquid-matte lipsticks in equally original hues. There’s a perfect match for every #Rozetreebabe seeking effortless, everyday glamour.

Roze makeup is created with the highest pigment and ingredient standards, is allergy tested, fragrance free, and cruelty free. We take great care in sourcing our ingredients and developing our products. For a comprehensive ingredient guide, please click here.

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